Friday, September 17, 2010

3 out of 9 retail priorities leading customer centricity

Woolworths have recently released their annual results for 2009/10. Within this set of outstanding results is the outlined strategy for 2010/11, which is readily available on the Woolworths Holdings website. I was delighted to see the top 3 out of 9 retail priorities as follows:-
1. Customer Insights
2. Loyalty Programme
3. Online strategy
4.......
Simon Susman's recent interview on World at 6 with Bruce Whitfield illustrates how a retailer can truly maximise its profits through customer centricity versus a retailer's traditional product led strategy.

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