About truth

Introduction

Truth is a boutique consulting business specialising in customer centricity and customer loyalty programmes. In addition, Truth delivers results-driven executive coaching, in particular for marketing executive.

Customer centricity ensures that the customer is placed at the forefront of everything and everyone in your business – from board strategy, to front line sales assistants, thus driving increased organisational financial returns. Following a customer centricity strategy draws on customer intelligence to influence all business decisions. Truth delivers solutions for turning customer insight into competitive advantage strategies across the whole organisation.

Truth is led by its founder, Amanda Cromhout. Amanda is a specialist consultant, drawing on her years as a senior executive in global business.

Truth has proudly delivered loyalty and customer centricity strategies for many of South Africa's best known brands.

Executive Coaching & Leadership

The most successful businesses have strong leaders. Providing effective executive coaching, Truth has a proven track record of empowering and growing marketing and business leaders.  Many of the strategic initiatives required for change towards Customer Centricity require a unique level of leadership. Truth’s executive coaching provides the support and challenge required to drive this leadership talent.