“Nedbank’s social media strategy’s first two months comprised of only listening to what their customers (and/or fans, non-fans) had to say about them” Craig Smee
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| "Provocative presentation by @tweetstruth (Amanda Cromhout) about how to use data as part of your business strategy #ICEW " tweet from The Focus Group |
Businesses are forced to become "social" businesses allowing for better connectedness, interactions, collaboration between employees allowing them form a relationship with your brand beyond their day job. Mike Stopforth , CEO of Cerebra says that businesses should be more interested in trends & behavioural shifts on society that impacts your own employees remembering that they are your true advocates.
A businesses communication needs to change too. Think about your community and the way you currently communicate to them..move away from campaign thinking to community thinking by talking to your community about things they want to hear, not about what you think they want to hear about.
Ros Siddle, Marketing & Loyalty Research Manager, Truth
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