Homegrown CSR loyalty programme, MySchool MyVillage MyPlanet has won the ‘Best Corporate Social Responsibility Initiative Linked to Loyalty’ award at the Annual Loyalty Awards held in London earlier this month.
The winning campaign ‘Doing Good Is Good Business’ made it onto a shortlist of 200 programmes from 20 different countries with more than 80 leading brand names. MySchool went up against leading global brands such as Turkey’s leading telecommunications network, Turkcell and UK’s Pets at Home company’s VIP rewards programme which is linked to CSR.
“For MySchool MyVillage MyPlanet to receive international recognition is testament to the impact the programme has had and an example of how ordinary citizens and retailers can jointly contribute significantly to society at large”, says Pieter Twine, MySchool MyVillage MyPlanet General Manager.
MySchool MyVillage My Planet is a coalition programme (multi partnership) as well as a leading CSR initiative where by members select a beneficiary (schools/charities) they would like to support. Every time a member swipes their MySchool card at participating retailers, up to 5% is donated to their beneficiary.
Winning performance:
- Since it started in 2009, the programme has donated over R 200 million to its beneficiaries
- In 2012 alone, it raised more than R36 million for over 10 000 beneficiaries
- On average, the programme gives back R3 million every month
- The programme has over 700 000 active members
- The programme signed up 136 new beneficiaries in 2012 which saw the value of funds raised increase by 23%
Well deserved MySchool! It's grear to see a South African programme came out tops!
By Ros Siddle, Marketing & Loyalty Research Manager, Truth
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