Truth is very excited to have been invited to interview for CNBC Africa focused on loyalty programmes. Interviewed by Lindsey Williams, anchor of the Business Tonight show, they delved into the explosion of loyalty in South Africa and where it’s heading.
Joining Amanda, was Jaco Oosthuizen, CEO of Momentum Multiply, providing insights into their loyalty programme and sharing his thoughts on loyalty in the financial services industry.
The discussion looked at the South African loyalty landscape, global trends, the next big thing in SA loyalty and a look into which loyalty programmes work best & why.
The show was broadcast live on CNBC Africa, Tuesday, 1 July 2014. If you missed it, be sure to watch the recording on YouTube here, covering about all things loyalty and rewards in South Africa.
https://www.youtube.com/watch?v=JhbwiOv31L0&feature=youtu.be
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