You don't know what you don't know - let Truth show you how

Truth opened the Marketing Mix Loyalty Summit today in Johannesburg with my presentation on 'Maximising your customer data to drive profits'. Terry Murphy, Marketing Mix legend, summarised the session with compliments towards how Truth can show you "how to know what you don't know!" So many of Truth's clients comment on how they don't know what they don't know - without the insights of customer data to truly help them drive greater profits.........